RESULTS ARE SERVED

RT66 Casino Hotel TV

Fort Worth Zoo TV
THE HOG?
THE PROCESS
THE WORK

CHALLENGE

Create a strategic platform to help RT66
Casino Hotel re-brand itself as a fun, modern
place to go despite its noslagic theme.

TARGET

Male & Female demographic, ages 21-35,
living in the state of New Mexico.

INSIGHT

Everyone enjoys celebrating the past, especially the era of fast hot rods
and cute pin-up models.

CHALLENGE

Develop a TV spot to help the Fort Worth Zoo communicate its 100 Year Anniversary
in a fun and effective manner.

TARGET

Moms age 24 – 34, with emphasis on families of 2 or more children in the household.

INSIGHT

Children will always share a bond with the animals of the Fort Worth Zoo regardless of
the generation they grew up in.
CASE STUDIES
CONTACT
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THE HOG? THE HOG? THE HOG? THE WORK THE WORK THE WORK